A dynamic and versatile professional with more than 14 years of experience in marketing and advertising positions, Virginia has been actively involved in established as well as start-up business environments.
In her current role in Papastratos she is responsible for managing the ‘life-cycle’ of customers during their journey with IQOS, by utilizing data across sources. She is focused in turning consumer understanding into effective business strategy across diverse company functions.
The Consumer Journey is a new part of our business, built to pioneer new products as we strive to build our smoke-free future. We’re the connection with customers, turning our understanding of different markets and customer motivations into effective marketing and commercial strategy, as we’re driving forward our revolution.