Alex is Lead User Experience designer at DIXONS SOUTHEAST EUROPE. His background is in Innovation design so he’s obsessed with transforming business decisions on reliable user needs.
His mission is to create meaningful experiences than push the boundaries of retail customer journeys.
Through his career, mostly in London, he has worked in various projects from food retail experience to disruptive logistic startup.
Alex loves spreading the power of UX design by attending networking events and occasionally talking to conferences. His passion is futurology, food and design.