Founder, tyde

Marc Baker

Marc has had a diverse career observing and commenting on trends and developments within retail marketing, visual merchandising, store design and point-of-purchase display, helping industry professionals to make sense of a new challenging era for retail. He has written about the sector for more than 20 years, for a wide variety of retail and business magazines. From 2010-2016, he served as managing editor of In-Store Insights magazine in the UK, a quarterly publication produced by retail trade association POPAI UK & Ireland. During that time, he also played a key role in the development of the association’s online foundation course in Shopper Marketing. He has previously worked for a number of UK retail agencies including visual merchandising consultancy, Visual Thinking. In that role he oversaw the production of quarterly publication, Counter Culture, numerous insight reports on grocery retail, department stores and fashion retail, as well as Good Stores Guide, an annual review of global retail best practice that is now in its sixth year. Marc is currently content editor for retail podcast, The Retail Exchange, which features insight and opinion from senior global retail industry professionals and thought-leaders.

The Workshop

“Future Trends Shaping Retail in New Decade“

  • Adapting retail estate to match shopper behaviour
  • Importance of Brand ‘Communities’
  • Trend for Social Shopping
  • Changing consumption habits – Money Saving/Buy Less, buy better/Sharing Economy/Growth of Resale
  • Nature in retail – trend for bringing the natural world indoors
  • Storytelling instore
  • Instore product customisation
  • Reward and loyalty

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