Jamie’s experience spans across both client and agency side. From starting his career in pioneering behavioural shopper insight, at the birth of category management in the 90s, to today: designing global research programmes, decoding and disseminating insight back into sales, category, retail and marketing functions to help elicit change to unlock retail and brand growth opportunities.  Above all, Jamie enjoys working with his growing team of insight practitioners to bring fresh thinking and techniques to the industry.

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