Presentations 2018
Conference
Workshop
“Shopping behavior in the omnichannel world”
Toby Desforges, Shopper Marketing & Customer Development Expert, Author, Consultant, Speaker & Business Leader
“Προσφορές και εκπτώσεις: Win-Win ή Lose-Lose?”
Λευτέρης Κιοσές, Γενικός Διευθυντής, ΙΕΛΚΑ
“The role of location in promo effectiveness: why should I care for out of store CX”
Λέων Γαβαλάς, Managing Partner, bespot. / Υπ. Διδάκτορας ELTRUN-ΟΠΑ
Trade promotion optimization – “From Art to Science”
Διονύσης Δουζίνας, Category Development Manager Off Trade, Αθηναϊκή Ζυθοποιία
“What is next… in flawless instore execution!”
Ιωάννα Μπελτάου, SEFF Client Business Partner NSO & AAC Nielsen Greece, The Nielsen Company
“Don’t design a store… Create an experience”
Eugene Theodore, International Consultant in Shopper Psychology and Behavioral Economics
Instore engagement and interactivity”
Chris Krohm, Manager Solution Consulting, Grassfish Marketing Technologies
“Scent marketing”
Αθανασία Δασκάλου, Key Account Manager, Scent+
“Strategy of customer experience”
Νικόλας Γαλανόπουλος, Managing Director, NOBACCO / Ιδρυτής, thetotalretail.com
“If you don’t know what you can’t do, you can do anything”
David Gluckman, Brand Innovator, ex Brand Development consultant, IDV/Diageo
“Effective ways to communicate shoppers instore”
Charles Whitehead, Head of Client Services, HIM
“Α digital journey instore”
Γιώργος Μαραγκουδάκης, Head of Retail Marketing OPAP Stores, ΟΠΑΠ
“Retail marketing strategies (for traffic building, sales boost, customer experience, customers engagement & loyalty)”
Χριστόφορος Μποζατζίδης, Retail Sales, Marketing & Development Director, Wind Hellas
“Digital signage store transformation”
Στέφανος Κηπώσης, Sales Supervisor, LG Electronics Ελλάς
“ReImagine Social Store”
Φώτης Βασιλείου, CEO, White Space
“Using Shopper Principles to assess your Activations”
Eugene Theodore, International Consultant in Shopper Psychology and Behavioral Economics
“Build tailor plans to suit your shoppers’ in-store behavior”
Charles Whitehead, Head of Client Services, HIM
“Creating effective shopper marketing programs”
Toby Desforges, Shopper Marketing & Customer Development Expert, Author, Consultant, Speaker & Business Leader